Strategic intent was first discussed by hamel and prahalad in 1984 but it gained momentum when it was first published by the harvard business school in. Sixteen years ago, when gary hamel, then a lecturer at london business school, and c. Hbr onpoint articles include the fulltext hbr article plus a summary of key ideas and company examples to help. Prahalad created somewhat of an upheaval when it was published in the harvard business. It is a statement, that provides a perspective of the means, which will lead the organization, reach the vision in the long run. Strategic management strategy management is defined as a dynamic process of formulation, implementation, evaluation. Managing with strategic intent a threeday program to help you bett er manage people, information and your responsibilities ranga ramanujam, ph. Understanding the concept of strategic intent irjes. Strategic thinking skills is a simple and comprehensive guide to the skills, tactics, techniques, tools, case studies, and lessons behind this allimportant process. K download it once and read it on your kindle device, pc, phones or tablets. Prahalad oday managers in many industries are working hard to match the competitive advantages of their new global rivals.
Download it once and read it on your kindle device, pc. Strategic intent can be understood as the philosophical base of the strategic management process. It is a combination of the vision, mission and goals of the company. Prahalad is professor of corporate strategy and international business at the university of michigan. Prahalad believe most leading global companies started. Strategic intent, capabilities and financial performance. Strategic plans become the budgets descriptive front end, often projecting five years of financials in order to appear strategic. Further posting, copying, or distributing is infringement. New from the bestselling hbrs 10 must reads series. Current capabilities and resources will not suffice. Their most recent hbr article, strategic intent mayjune. This is an enhanced edition of hbr article r0507n, originally published in julyaugust 2005. Hamel and prahalad 2005 have described strategic intent as a revolutionary concept in.
It implies the purpose, which an organization endeavor of achieving. Pdf strategic intent as a rhetorical device john sillince. Strategic intent gives employees the only goal that is worthy of commitment. The benefits of technology for the strategic chro oracle. Prahalad, a university of michigan professor, wrote strategic intent. Set the strategic intent, having all three characteristics stated. Lady gaga and jeff bezos3 the role of strategy in success 6 a brief history of. Many companies are more familiar with strategic planning than they. Strategy under uncertainty heller school for social. The literature, the construct and its role in predicting. Writing about how individuals attain the state of effortless outstanding performance that he calls flow, strategic thinking. Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. Strategic intent is the overall direction of a organizations strategy.
A key distinction between strategic thinking and strategic planning is. The article says that to achieve success the company should connect its ends to its means through strategic intent. Hamel and prahalad 1989, which is the process of aggressive goalsetting that induces. You can learn more about strategic intent in chapter one of the apm body of knowledge 7 th edition the apm body of knowledge 7th edition is a foundational resource. Strategic intent, defined by hamel and prahalad 1989 as a sustained obsession with winning at all levels of the organization, was originally created as a. In 1989, an article called strategic intent by gary hamel and c. Group summary for strategic intent strategicthgr3s blog. Hamel and prahalad reference hamel and prahalad1989 eloquently explain that strategic intent is more than simply a statement of vision or future direction. For a fuller discussion, see our article, strategic intent hbr gte conceived of themselvesa portfolio of compemayjune 1989, p. Strategic intent the highperformance organization best of hbr 1989 sixteen years ago, when cary hamel, then a lecturer at london business sehooi, and c. Strategic planning is the channeling of business insights into an action plan to achieve goals and objectives. Prahalad explain that western companies have wasted too much time and. Strategic management is a field of study, academic discipline and a business area. All about hamel and prahalads strategic intent 12manage.
Changes in the organizations situation, either from inside or outside or both, constantly drive strategic adjustments. B est of hbr usin g the balanced scorecard as a strategic. Gary hamel is lecturer in business policy and management at the london business school. Pdf on jan 1, 2014, john mcgee and others published strategic intent find, read and cite all the research you need on researchgate. Hamel and prahalad argue that in order to achieve success, a company must reconcile its end to its means through strategic intent.
This logic has been integrated into the construct of strategic intent. A strategic plan is a document that establishes the direction of an organization. Strategic management is a process filled with constant motion. They are moving manufacturing offshore in search of lower labor. This forces the organization to be more inventive, to make the most of limited. Companies that have risen to global leadership over the past 20 years invariably began with ambitions that were out of. Strategic intent implies a sizable stretch for an organization. It can be a single page or fill up a binder, depending on the size and complexity of the business and work. It is often an aspirational target that is difficult or perhaps impossible to achieve. Strategic intent captures the essence of winning is stable over time provides consistency to shortterm action, while leaving room for. Strategic intent is our term that implies a particular point of view about the longterm market or competitive position that a firm hopes to build over the coming decade or so. A strategic intent statement intends to push the company and its employees to great heights. It means performing different activities from rivals, or performing.